Not cool, guys.
I recently headed over to NBAstore.com to see if there was anything I was remotely interested in buying after I realized all of my Trail Blazers gear is sadly outdated. I took one look at the “NBA4Her” section and was instantly reminded of why I haven’t purchased anything in close to three years. Within 30 seconds, I was completely repulsed by some of the products the NBA wants women to buy. It’s painfully obvious that the league thinks “looking hot” should be the main priority for female fans. Lace thong, anyone? “With this thong, you’ll be able to sit back in comfort, knowing that you’ve taken your Bulls fanaticism to a whole new level!” according to the description. I shouldn’t have to tell you how creepy and uncomfortable it is for a league run by men to tell women what underwear they should wear to games. Perhaps a cleavage-baring “frisky henley tank top” with a barely noticeable logo is more your style. “You’ll probably catch the glances of a few fellas.” What could be more important than that, am I right, ladies? The message the NBA is sending to women with these products and their descriptions is that if you want to support your favorite team, you sure as hell better look cute. What woman would ever have the goal of expressing their love of hoops when they should be worried about catching the eye of potential suitors?